Bottom Manufacturers of South China, said only two weeks to complete production work transition
Shenzhen Hi-Tech Fair 2005 has ended. In addition to Lenovo, Changhong such large-scale manufacturers and 3LCD, IGRS this industry alliance, the higher pay was also active in gang. They understand the technology to make products on the market every year at this stage they are regarded the best selling products to the venue, but the company has never set any kind of R & D department.
Their company is not known, but add them together, but on behalf of the Chinese consumer electronics market, low-end products in more than 80% capacity. They have no organizational links between, but the pace has been remarkably consistent --- BP machine either do or do MP3, from the decision-making to the production line into production on the market and then to not take a month. Now, MP4 video cameras become their next target. Their unity in action, in some ways, suggests a new field of consumer electronics, industrial and rashness.
Guo Qiang at the company pay high rent in the booth is small, less than 10 square meters, but this is enough space for him to his "new product" and "the most old products" all displayed.
"You do know that MP3 has now been dead friends, to do anything else." Guo Qiang said that before making a machine to sell several hundred days are long over, and now his company is doing MP4 camera. "This thing will fire up the future. Good to do list now, enough to make, first moving up makes sense. Until we all started, the price will go up, then does not make sense." Guo Qiang's ideas and practices to some extent represents a large number of small and medium sized area of Shenzhen and Dongguan, consumer electronics manufacturers attitude. In one area has been unprofitable situation, the speed of their transformation is hard to imagine.
Others: "As long as half a month in transition"
"Stock? MP3 what extent do the inventory?" Guo Qiang said stock will affect the company's rapid switch. He said that MP3 manufacturers are now receiving orders for reproduction, the basic inventory problem does not exist.
This "zero inventory" situation is not the first place. After the year 2000, when the machine is still a BP Guo Qiang is also no choice but to face the bleak times of market weakness and change. With many years of experience in electronic components market, working hard, Guo Qiang apart with the most primitive way of a MP3, and soon found a new direction --- he found "MP3 inside the circuit complexity is not more than BP machine high number of "after.
And Guo Qiang learned in the same way, after the internal structure of MP4 camera, because a large number of similar production technology, process, transform the work of the factory production lines and even time in less than a week to complete. In raw material procurement, Shenzhen and the Pearl River Delta region's huge for electronic components trading are also once again provide him a natural to help, because in fact many Yuan Qijian of Xu Qiu Yi Yang, and similar chips, Dianzu, capacitors, etc. The supply Yuan Cailiao Business is simply no change.
Because more than a digital light processing process, Guo Qiang took time to select the cheapest price of this circle of suppliers. All the time all included, from his decision to transition to the first products off the assembly line, with a total of less than three weeks, only half a month.
"You see, 300 million effective pixels, with a CF card can store." Guo Qiang told reporters fiddling with their own products. He told reporters not without pride, this product features include: You can shoot digital photos, can be connected to the computer so the camera can also shoot MP4 format images, but also through S terminal wire connected to the television. "But in fact this thing in addition to more than a set of optical systems, the crystal, film a sense of what the film resistance and there is little difference between MP3.
Of course, out of a mold, altered, software and circuit design, this is the only strenuous thing. "
"A cycle of 4 to 5 years"
"I know many people are doing, but I think this is a good thing." Spokesman Guo Ronghui Beijing Xunyigongsi said. His company is currently only one brand MP4 camera dealer. "Because the product itself is actually not too high technical threshold.
The participation of domestic producers, at least to prove that this is the future direction, and in fact, they are also helping us expand the market. "South Korea's Saehan 90 in the late 20th century, the world's first MP3 release, after a large number of manufacturing SMEs in China surged forward, nearly half the price down.
For imported products, especially in South Korea for the World brand to do this is simply unacceptable. But even so, "Guo Qiang" They can be accessed from each MP3 profits of more than 100 yuan. The end result is completely out of Korean brands in the low-end system market, was forced to limit their products at the high end.
The current situation is that since the first half of this year concentrated in Shenzhen, Guangzhou and Dongguan factory has more than 200 small and medium sized MP3 stop all production, most of which start and Guo Qiang as restructuring, and MP4 video camera aimed at the market.
"This seems to be in the past 20 years, China's consumer electronics industry can not escape fate. Every 4-5 years there will be a great new generation of electronic products manufacturing industry, the opportunity, but every time the processing enterprises in China capacity advantage expand the market for foreign companies can only profit earned at the end of the process. "pan de Marketing Consulting Co., Ltd. Chairman Li Hailong said.
Huaqi CEO Feng Jun said, "any water area soldiers are wrought-iron barracks, and finally there will always be those who master the core technology and long-term development goals of the enterprise as big and become the ultimate winner. In MP3 area, the market is opened, we completed the conversion in China for the Chinese creative process. Japanese and Korean products in the consumer electronics system monopoly have emerged within the gap, which already has enough persuasive. "
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