Monday, October 11, 2010

Baidu will shut down operations in December 8 years old PPC



Baidu CEO Robin Li said on the 27th, Baidu customers will be December 1, 2009 a comprehensive system to switch to the Phoenix Nest. This also means that Baidu follows the 8-year-old bid ranking system will be officially closed.

Some analysts believe that while preserving the search to promote Professional and Classic Edition for both platforms, to a certain extent, increased maintenance costs of enterprises is not conducive to promoting efficiency continue to improve. Robin Li said that currently 70% of customers use the "Phoenix Nest" - Search Marketing Professional, has come to the right time, all customers are transferred to the Baidu platform.

"Customers will enjoy the convenience of unified auction platform. For Baidu, we can better co-ordination of resources to serve customers, develop new customers, helping them to better accept and use phoenix nest system." Said Robin Li, Baidu customers will be December 1, 2009 a comprehensive system to switch to the Phoenix Nest, Baidu will start the related customer development program to fully reduce the system to switch on the short-term income.

Baidu released today reported a third quarter of 2009, Baidu revenues of 1.2787 billion yuan, compared with the same period in 2008, up 39.1%; operating profit of about 521.4 million yuan, compared with the third quarter of 2008 increased 41.6 %; net profit of about 492.9 million yuan, compared with the third quarter of 2008 increased 41.7%; the third quarter of 2009 diluted earnings per share to 14.14 yuan; excluding share-based compensation expenses calculated per diluted share earnings for the 14.75 yuan.

Figures from the major carriers, the third quarter of 2009, Baidu's revenue from online marketing 1.2782 billion yuan, up 39.2% last year. The third quarter, Baidu for a total of about 216,000 customers, up 11.3% from a year earlier, average household income of 5,900 yuan, compared with growth of 25.5% over the same period last year.

Late last year, CCTV's "News 30 minutes," reported two days Inside Story of Baidu's bid ranking, Baidu PPC accused of too much human intervention search results, lead to spam, involving malicious shield, accused of "blackmail marketing", and trigger the fairness of the public to its information and business ethics questioned.

Baidu's "Phoenix Nest" system was formally launched on April 20 this year.







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